Disclaimer: Some links in this post are affiliate links, meaning if you make a purchase with my link, I will receive a commission. Affiliate products will be denoted by an asterisk * in the offer headline. Some of these may appear above non-affiliate links and honestly it’s only because I’ve added them in the order my brain recalls them.

Please be advised that these discounts are only valid for the 2024 Black Friday season and expire according to the individual business’ terms, and may not be available when you visit this post.

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The day after I finished my first year back at uni, I sent an email to my subscribers outlining what I would do during my uni break. One of those things was sending them an email of curated Black Friday 2024 offers that I fully believe in.

As I was writing that email, I realised it would be better off as a blog post coz there was so much info I wanted to give for the first offer…imagine if it was stacked with five or six things, or more!?

So, without further ado, here’s my curated list of Black Friday 2024 offers that I think could help you in the long run. Or short run. Whatever you need.

Liz Wilcox’s Email Marketing Membership Yearly Pass* – US$108/year

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Okay, first things first, I’m not currently a member of Liz’s because I’m not focusing on business while I study. What I am, however, is a HUGE fan of her work and teachings. I joined her affiliate program in November 2023 (before I knew I was going to/even applied for uni) and had planned on becoming an awesome partner for her, as well as an EMM Yearly Pass holder…anyway…

Liz is bloody brilliant and like no-one you’ve ever met. And that’s why I’ve remained on as an affiliate for her, because I truly believe the way Liz delivers email marketing stuff is the shiz.

About Liz Wilcox’s Email Marketing Membership Yearly Pass

The EMM: Yearly Pass is a unique offer where a customer purchases a full year of the membership for US$108 and in return, receives access to every single one of Liz’s products for free. PLUS, they get free access to any new products Liz creates within that year’s timeframe.

HOW FREAKING AMAZING IS THAT!?

For US$108 you get:

  • access to the Email Marketing Membership
  • free access to every single one of Liz’s existing products
  • free access to any new products Liz creates during the yearly period of your membership

That’s an incredible number of resources. All for US $108.

Absolutely wild.

Wanna know more? Check out Liz’s video about EMM.

Nb. If you’re not in a position to join as an Email Marketing Membership annual member, you can join as a monthly member* at any time! The difference? No free access to Liz’s other products.

2024 offer expiry: 29 November, 11:59pm Pacific Standard Time

Eliza Stock’s Christmas Collections – AU$47.20 (save 20%)

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Looking for beautifully curated images to elevate your brand this festive season? Look no further than Eliza Stock.

If you’ve been around here for a little while now, you’ll know I absolutely adore Sarah and her work, and have been a member of Eliza Stock myself since February 2023.

Featuring 16 beautiful Christmas collections in a beautiful array of colour palettes, I’d be surprised if you walk away empty handed.

Each collection features 10 royalty-free digital Christmas images, 1800px on the longest side, for use in digital media. These images are not to be used in printed media; doing so violates Eliza Stock’s Terms of Use.

Normally AU$59, each collection is now available for the amazing price of AU$47.20 when you enter the code 20OFF at checkout.

What are you waiting for!? Snag yourself some gorgeous Christmas imagery now.

2024 offer expiry: 30 November, 11:59pm Melbourne Australia Daylight Saving Time

The Social Soirée by Creative Seed Co and Eliza Stock – AU$495 (save $100)

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If you’re in Naarm/Melbourne or other parts of Victoria (or Australia if you’re in a position to travel!) and want take your photos to the next level, Bec at Creative Seed & Co and Sarah at Eliza Stock are teaming up again in 2025 to bring you the ultimate day of content creation, collaboration, and strategy.

Here’s a sneak peek at the gorgeous Werribee location.

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Here’s all the information you need to make your informed decision about this incredible event.

When: Thursday 20 February, 2025
Where: Werribee, Melbourne (just 2 minutes off the freeway)

What’s Included in Your All-Access Pass:

  • A professional photo shoot with 5 high-res, scroll-stopping images
  • 50 ready-to-roll reel ideas for instant social media wins
  • A video editing workshop packed with practical tips
  • 2 collaboration blueprints to amplify your reach
  • Unlimited access to stunning locations for b-roll and content

What You’ll Walk Away With:

  • Ready-to-post, professional content
  • Strategic collaboration opportunities
  • A network of ambitious small business owners
  • A roadmap for 2025 content success

Spots are limited, and this event WILL sell out. Secure your place today and make 2025 your breakthrough year.

2024 offer expiry: 30 November, 11:59pm Melbourne Australia Daylight Saving Time

My Therapy Store Sitewide Sale – save 20% 

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Oh my goodness, this is easily one of my favourite places to buy all the therapeutic things from. I’ve never ordered directly for myself, I usually just use whatever our daughter isn’t using at the time – hehehe!

Based in Naarm/Melbourne, this small business services all of Australia, and they ship internationally too (check with them to see if your location is included)!

Favourite products in our house that our daughter uses include Time Timer Mod and Dry Erase Board, Body Sock, Infinity Cube (this is one I love and use all the time too).

2024 offer expiry: 3 December, 11:59pm Melbourne Australia Daylight Saving Time

Build your business with Kit (formerly ConvertKit)* – save 30% on the Creator Annual Plan USD; price varies

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In full transparency, I haven’t always used Kit for my email marketing. When I first started in business back in 2011 with Little Goldfish Invitations & Stationery, I used Mailchimp. And I used that same software when I started Mayday VA. Not long into Mayday VA though I made the switch to ConvertKit and absolutely loved it. But then my needs changed and I moved to Mailerlite for a while until I realised I wanted and needed a much more robust solution, so I switched back to ConvertKit. Turns out there really is no place like home.

With their recent rebrand, Kit have fully embraced they’re the email marketing platform for creators.

About Kit and their Black Friday offer

After testing dozens of email platforms, Kit stands out for professional creators. Unlike traditional ESPs, Kit brings everything you need into one platform—email marketing, automation, digital product sales, and audience management. Their Visual Automation builder is particularly impressive, making it easy to create sophisticated workflows without any coding knowledge. With their Black Friday deal offering 30% off annual plans (starting at US$75.60/year for up to 300 subscribers), now’s the perfect time to switch. Whether you’re a YouTuber, course creator, or newsletter writer, Kit grows with your business without requiring platform changes as you scale.

Not in a position to subscribe annually? Kit have monthly plans too*. While there’s no discounts on the monthly plans, they’re still a great way to start with email marketing. I should know, I pay monthly myself.

2024 offer expiry: 3 December, 11:59pm Pacific Standard Time

That’s a wrap

There you have it. Five stellar products and/or services that I fully back in my business and/or life. Sharing these with you, I hope you’re able to find something that works for you, helps your capacity in some way, shape, or form, and saves you a little bit of money during Black Friday 2024.

I had hoped to have this post ready for you at the beginning of the week, but my week has not gone to plan. After my daughter’s school carnival on the 23rd and the pack up in the two days following (I was one of nine on the organising committee), backed up by our daughter’s illness that started Tuesday and is still going today (Friday)…my week has not been my own. Thanks for your understanding in me respecting my capacity.

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