What I stand for

“All human beings are born free and equal in dignity and rights. They are endowed with reason and conscience and should act towards one another in a spirit of brotherhood.”

United Nations General Assembly, Universal Declaration of Human Rights, Article 1, 1948

I firmly believe in an equitable world, a world where oppression and systemic behaviours and systems do not exist.

More than seventy years after the proclamation of the Universal Declaration of Human Rights, we most certainly do not live in an equitable society. And I’m not just talking about international matters. I’m talking about things happening right here in Australia.

It is my duty as a member of the human race, a privileged member of the human race, to work towards the dismantling, the abolition, of oppressive systems and behaviours.

Being an ethical business, to me, is more than words. Being an ethical business means deeply rooting myself in practices steeped in equity, as seen in my values outlined below.

I am here to uphold the four pillars of sustainability: human, social, economic, and environmental; where each pillar focusses on the quality of growth, rather than quantity.

The institution of online business is rampant with exploitative practices and a culture that promotes unsustainable and often unattainable lifestyles.
I strive to provide a gentle, inclusive space for small business owners using the limited resources I have.

I am not a perfect person, and I do not have a perfectly ethical business. This acknowledgement is one of accountability, but also a declaration of what I stand for in that I am one woman with finite resources and I refuse to put myself—and by extension, my family—in a state of (financial) distress.

This does not mean that I am not committed to an equitable space, rather I am doing what I can, when I can.

This is something I advocate for all people in whatever capacity that may be— but particularly women especially, as we are often left behind, or penalised, financially if we make the decision to have and raise children.

It’s got to be more than words though.
I must back my words up by taking action.

These are my values.
It is not a values statement.
I aim to uphold these values in all that I do.







committed to

In full transparency, I’m currently working on how to precisely articulate in an authentic and non-performative expression of my ethics (thank you to Nailah King at The Content Witches for that language) and what I’m committed to.

In 2021, I participated in a beta program with Nailah about establishing ethics for your community. I also participated in Brand Plan with Serena O’Brien at Speak Out Studio. Through both of these programs, I know that I am on the right path to communicate with you exactly how, what, why, and whom I am here for.

It’s not a process that can be rushed but I can assure you that when I have something that communicates exactly what it is that I want it to, I’ll be sure to update this all-important section.






I am incredibly grateful to and acknowledge the Wurundjeri Woi Wurrung people of the Kulin Nation for the privilege of being custodian of the wonderous land I live, work, and play upon.

To the Wadawurrung people of the Kulin Nation, the traditional owners of the land I was born and lived upon for 25 years, and return to often, thank you for sharing your beautiful country.

I pay my respects to their Elders past, present, and emerging, and extend that respect to Aboriginal and Torres Strait Islander  people, and their continuing connections to land, sea, and community.

I acknowledge that sovereignty was never ceded and that the land always was, and always will be, Aboriginal Land.